![]() ![]() To begin reaping the benefits of Pretty Links, you'll first need to purchase a plan and install the plugin. However, this plugin does more than just shorten links – it also enables redirects (including both permanent and temporary ones), and provides the ability to track and monitor clicks and other statistics. How Pretty Links Can Help You Boost Your Search Engine RankingsĪs a premium URL shortener, Pretty Links enables you to professionally shorten links. Pretty links, such as the one tweeted by Richard Branson, are easy to share across all social media platforms. Even on platforms without character limits, short links could be better perceived by your target audience, and more likely to be clicked and shared. Of course, their size also makes them possible to share on social media platforms with character limits. For a start, the shorter the link, the less chance of transcription mistakes. ![]() Pretty links are easier to share, mainly due to their size. The more shares your link gets, the greater the number of backlinks you'll receive, which will impact your ranking positively. This is because a short, memorable link is easier to share. While sharing isn't a direct search engine ranking factor, it does contribute to your site's general standing. Pretty Links are Easier to ShareĪside from link juice, users who share links can also help to expand your reach by delivering your content to new audiences, which can contribute to your growth. This is useful for building backlinks that are copied from your social media profile, or any other site that automatically adds a nofollow attribute to links. However, URL shorteners (including Pretty Links) typically use permanent redirects, which bypasses any nofollow attributes added to links. This attribute is typically added to links on social media networks and can mean the difference between building backlinks or not. Every link – pretty or not – passes along link juice, as long as it doesn't contain a nofollow attribute. Where pretty links come in is how they pass along link juice. This will greatly increase your website's chances of being on top in the SERPs. ![]() This is because the more backlinks your site has, the more likely it is that your content is valuable and of high quality. Websites with authentic backlinks rank highly on search engines. These are links to your website from another place on the internet. However, link juice is made possible with backlinks. When you link out to a site, you're passing along some of your site's value, and the same occurs (in reverse) when another site links to you. Link juice is a term that refers to the passing of value from one website to another. Have you ever wondered why backlinks are so highly regarded by search engines? It all comes down to “link juice” and the power it possesses. TechCrunch utilizes branded links on their Twitter posts. These links can be recognizable in their own right, expand your reach across the web (especially on social media), and improve your business' credibility. In short, they replace the original link (the target URL) with a version of your own brand name (known as a branded link). When it comes to branding, pretty links can be an effective tool. This improves search engine rankings and places the site higher on search engine result pages (SERPs). For example, a well-reputed brand will receive more traffic to its site and gather more authentic backlinks as a direct result of marketplace exposure. You can use it to position your brand in the marketplace and help establish you as a well-known authority within your niche.īranding is an important part of marketing and can greatly influence search engine rankings – as long as you know how to leverage it. Pretty Links Provide Built-in Brandingīranding is a marketing technique utilized by all kinds of businesses. Then, you'll learn how our Pretty Links plugin can provide you with almost all the link shortening features you could need, as well as how to set up pretty links with SEO in mind. In this post, we'll show you 3 ways how pretty links can boost your search engine rankings. When used properly, they can also provide you with the ranking boost you need. These are shortened links with a customized URL that can improve the visibility of your brand, and they offer a number of benefits. One way to improve your SEO is with the use of “pretty links”. However, you may be undermining your site's potential through the use of inefficient, outdated, or incorrect optimization tactics. It can boost targeted traffic and improve website credibility – both of which could contribute toward significant growth in business conversions and sales. Search engine optimization (SEO) is a big deal for online businesses. ![]()
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